The virtual event spending will reach $18 Bln in 2023, a significant number that represents about 15% of total digital media spending, according to Market Research Media’s forecast. The virtual event market opens up a wide array of market opportunities in digital media planning, development and distribution. Virtual event technologies add up a whole new set of feature-rich tools and channels for digital marketing.
Emergence of computational photography and software-defined digital cameras as well as ever increasing quality of mobile imagery add another dimension to the entire digital media domain. Tech savvy smartphone generation creates digital content on fly and makes it instantly available and accessible online. The quality of user-generated digital media content is fast approaching commercial quality standards. Production speed, quality and instant availability of the mobile digital media will affect market dynamics, bringing in new apps and platforms enhancing digital marketing and opening new horizons.