Racket Inc. recently exhibited at Photo Booth Expo, the nation’s largest photo booth tradeshow hosted in Las Vegas, Nevada. In his seminar on 2019 photo booth industry trends Sidney Valenta, co-founder of Sharing Box (one of Europe’s largest photo activation providers), indicated 9 major trends that will drive success for companies in the space in the near future. These trends include: Playfulness, personalized/unique experiences, co-creation opportunities, video booths, campaign replications, unconventional printing formats, extended user experiences, digital photo studios, and total immersion opportunities. Racket enters 2019 as the industry’s only entertainment booth specializing in karaoke video with video messaging and traditional photo booth features. By adding music and video recording to event entertainment booths, Racket has designed an experience that is more immersive and playful than a standard photo booth. Additionally, with thousands of songs to choose from, people can have a fundamentally unique experience whenever they interact with the studio. Lastly, by offering multiple types of media creation, users can engage in a variety of ways, leading to extended interactions for users and broader media, which operators can utilize for self-promotion and branded events. Based on these industry trends, Racket is well-positioned to succeed in 2019 and beyond.
Photo Booth Expo marked Racket’s first industry trade show. Amid a sea of homogeneous “mirror” photo booths and iPad photo booths, Racket Studios offered “one of the only truly differentiated products at the show” stated Lisa & Chad Isaman of Mirror Image Memories, proud future owners of a Racket Studios system. The Racket Studios booth was consistently filled with groups of seasoned photo booth operators singing their hearts out, resulting in multiple full system purchases and a great deal of buzz around the show floor. In addition to these purchases Racket also received a great deal of international attention from companies in countries such as Canada, Mexico and New Zealand. Even Japanese representatives attending the show from the Dai Nippon Printing Company, a major supplier for the US photo booth industry, claimed to have never seen a karaoke system like Racket Studios, indicating that this is one innovation that even the birthplace of karaoke has yet to experience.
About Racket, Inc.
Racket, Inc. is based in Charleston, SC and is working to disrupt the event entertainment industry by integrating karaoke video software with traditional photo booths.