From 24 – 27 April 2018, visitors can learn more about the latest wine and spirits trends through specialised masterclasses and seminars, tasting sessions and workshops by renowned industry speakers at ProWine Asia 2018. For those keen on the burgeoning Southeast Asian tropical viticulture, McDougall, award–winning winemaker and wine critic, will be holding a variety of insightful sessions on the trends and wines in the region.
The global wine market is set to grow by 25% by 2022, the majority driven by Asian markets, according to market analysis. In a 2015 World Health Organisation’s (WHO) Global Health Observatory Data Repository report, Vietnam is second to Korea in terms of alcohol consumption in Asia, at 8.7 litres a year. Thailand came up close at 8.3 litres of alcohol a year. The median age of the population in Asia is below 30. With the region’s rising affluent middle class and millennials more likely to enjoy socialising over alcoholic drinks1, the potential of the Asian market is no longer limited to China, but also includes the smaller Southeast Asian markets.
The rise in a small but growing number of Asian winemakers is due to Asian vintners, who have been trained overseas in countries like Australia and France, returning home and tapping on old winemaking styles they have mastered. By placing their own spin and incorporating new techniques for local markets, each has developed their own unique brand of wines and spirits. Despite the tropical climate, Southeast Asian wineries are producing much better wines than before, even hosting wine harvest festivals.