The three-day conference and expo NRF 2018 opens on January 14, 2018, at the Jacob K. Javits Convention Center in New York City. Senior executives from two of the internet’s largest social media platforms, the founder of one of the nation’s best-known online political publications and the head of a global food brand will be among the keynote speakers as more than 35,000 retail industry leaders from around the world gather in New York City early next year for NRF 2018: Retail’s Big Show. Confirmed keynote speakers to date include:
Martin Barthel, head of global retail and ecommerce strategy, Facebook
Arianna Huffington, founder, The Huffington Post
Marne Levine, chief operating officer, Instagram
Hamdi Ulukaya, founder and CEO, Chobani
Along with the keynotes, the NRF annual convention will present a series of speakers, breakout sessions, networking events and an exhibit floor showcasing cutting-edge retail technology. The conference also brings together hundreds of talented young people in a student program designed to engage and foster the next generation of retail talent.
The agenda includes 36 keynote speakers, eight feature-stage sessions and more than 700 exhibitors at the Jacob K. Javits Convention Center. Thirty-six thousand attendees from 90 countries are expected for the Sunday-through-Tuesday event.
“The official name of NRF 2018 wasn’t the only element of the show revamped this year,” NRF Senior Vice President for Retail Strategy Cristina Ceresoli said. “While maintaining the quality of events that attendees come back for year after year, we’re excited to introduce fresh programming that dynamically captures the state of today’s ever-evolving industry.”
New programming and offerings for the conference, previously known as Retail’s BIG Show, include:
Innovation Lab: This year, the Innovation Lab will feature three unique areas, highlighting different products, technologies and topics that will impact the retail experience of tomorrow and beyond.
Retail 2020 is an immersive, interactive showcase for visitors to experience how each leg of the shopping journey is being transformed using the most recent advances in augmented reality, artificial intelligence, machine learning, facial recognition, big data, robotics and more. Attendees will experience these technologies through custom-designed simulations and speak directly with companies about how their technologies transfer from the lab to actual retail operations.
The Emerging Technologies Showcase will provide hands-on product demos to show how cutting-edge technologies like AI, AR/VR, computer-generated images, robotics and wearables will soon be used to make businesses more productive.
The Innovation Lab Stage will host a series of presentations with industry experts to discuss consumer expectations and trends, new store formats and shark tank-style demos.
EXPO Tours: In a program expanded upon from last year’s show, NRF 2018 will offer four unique EXPO tour experiences. Each two-hour-long walking tour will provide an in-depth study of retail technology across multiple business disciplines.
Event Chatbot: A new and improved chatbot, Ava, will be available through the NRF event app. Powered by IBM Watson, Ava can answer all of attendees’ questions from when the next session is to where they can find lunch.