The masterclass Digital Expo 2018 is committed to expanding the conversation on social media marketing of events. Event marketing, attendance, participation and collaboration are the key goals we seek to accomplish through the use of social media.
Case Study
PROMOTING ISRAEL’S TOURISM DEVELOPMENT
The Israeli government, through Ministry of Tourism, is promoting tourism in Israel, and the potential economic opportunities in this sector, through its digital media campaign, “Tourism in Israel: Get on board! The possibilities are endless.”
“Israel is a beautiful country, with magnificent historical sites. That’s a gift that should be shared. We want to make sure the world has access to it,” that is the message of digital media campaign you are planning as your workshop project.
Israel’s natural beauty and resources also offer tremendous economic opportunities for Israeli citizens to open their own businesses providing tourism services, such as new places to eat and drink, accommodations for overnight stays, or transportation to/from the airport. There are also opportunities for even smaller businesses, such as travel guides services, bike rentals or souvenir stands. The possibilities are endless.
To highlight tourism opportunities in Israel, you have to offer a series of public events and digital media campaigns tailored to events.
