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Branding expert Marco Casanova’s new book, ‘Pop-Up-Brands’ shows businesses how to succeed in today’s high-speed, short-attention span culture. In his new book, Pop-Up-Brands: Business Excellence in Brand Management in the Industry 4.0 Era, which has become the #1 New Release in Global Marketing on Amazon Kindle as well as a Top 20 overall Amazon Best […]

At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail. All of those remain options today, but they are joined by a plethora of digital alternatives for reaching potential customers or clients, who spend a […]

Looking to take the art of TV media buying to colorful new heights, NY Interconnect (NYI) recently unveiled “The NY Guide to Advertising,” a campaign designed to help TV advertisers and media buyers work more efficiently in today’s new media landscape. The clever campaign is a collection of “insider” tips that highlight the many capabilities […]

FOX News Digital finished the month of April beating CNN.com in multi-platform views for the third month in a row, securing 1.6 billion total views, an eight percent increase over April 2018, according to Comscore. FOX News Digital continues to experience greater percentage growth year-over-year versus CNN.com in total UVs, total views and time spent*. […]

SHI International, one of North America’s top 10 largest IT solutions providers, is sponsoring Microsoft’s DigiGirlz event in Iselin, New Jersey, on May 14. More than 40 eighth and ninth-grade girls have registered to attend the event, which will allow them to interact with Microsoft employees and managers to explore careers in technology. Microsoft will […]

The U.S. Agency for Global Media’s (USAGM) Media for Democracy Forum held on May 7, 2019 at the U.S. Institute of Peace brought together media experts, practitioners, opinion leaders, and policy makers to identify solutions to the biggest threats facing free media and to explore the leading and relevant information technology trends in journalism today. […]

The Iranian American Women Foundation, dedicated to providing a platform for empowerment and connecting Iranian American women locally and globally, holds its Women’s Leadership Conference in San Francisco on Sunday, June 2, 2019, at the San Francisco Airport Marriott Waterfront. The conference, which is held internationally from Los Angeles to London, celebrates the diverse achievements […]

Informational disclosures are a popular type of regulation, yet little is known about how much they actually impact consumer behavior. Do consumers pay enough attention to fine print for it to affect their decisions? In a recent study, MIT Sloan School of Management Prof. Christopher Palmer and his colleagues found that even valuable informational disclosures […]

In 2019, it is predicted that one of the major Instagram trends will be increased business video content production for Instagram Stories and IGTV. Engagement and reach of those videos, on the other hand, will be the rising challenge, which can be aided with video captioning. Subtitled videos can help brands access new markets thanks […]