Digital media is red hot, but it can be a challenge to build and operationalize into a robust digital media data platform that PR professional and marketing managers across your company can use to unearth insights.
In Digital Expo webinar, you will learn how to use software tools to overcome the complexities of digital media and to build your own analysis platform that enables self-service insights at will and faster speed to better understand diverse use scenarios. Participants will share valuable patterns and lessons learned in both technical and adoption areas to show how they achieved this, including:
- How to build a robust metadata-driven cmmunication pipeline that processes different types of media to provide a 360 view of customers and to drive smarter business systems integrations.
- How to provide an intuitive and valuable “pyramid” of mediasets usable by both technical and business users. Their roll-out approach and materials used for company-wide adoption allowing users to go from zero to insights with digital platforms in minutes.